Thursday the 25th of April 2019 is actually quite a big deal for me. No, It’s not my big 3-0 bday, it’s not my wedding anniversary (thank god!) and it’s also not my due date for giving birth to my new born baby. Well.. Actually. It might as well have been. Barbarossa Bay is my one year (12 month – proper new mom lingo) old baby; fully delivered by the launch of barbarossabay.com on the 25th April 2019.
My name is Emma, and I am the owner of BARBAROSSA BAY. I have always found joy hanging around the water, sailing, surfing (poorly ;)), tanning (massively). I love soaking up the sun, starting and finishing a day at the beach. Who doesn’t, right? We all do.
However, as I got older – and I’m not even that old; I’d say I’m quite young still – my body began to change. After 25 birthdays, losing weight became more of a struggle and 5 years later I have accepted that – well, let’s just face it-: I’ll never be Kate or Lottie Moss. My beach body will never be Instagram-ready (it’s always beach ready) and I will eventually become my own donut floaty. And I hate to, but must, admit; I’ve lost my appetite for the beach a little (a lot) when I realized I wasn’t that slim or fit as I used to think I was.
When I became sick (like any other millennial cracking under the pressure of doing a high end job with unrealistic standards to attain to), I was given the opportunity to work on my self-esteem with Cognitive Behavioral Therapy. To put it bluntly: it taught me to be nicer to myself (and others – but whatever). This also allowed me to accept my body again as it is today – I still don’t like to be a little overweight; but I will no longer let it hold me back from enjoying my deserved day at the beach to its fullest. Why? Because I am nice to myself now. Also, I had a dog owner once not stepping in when his dog peed all over my stuff that was lying on the beach. Even that dipshit and his dog got to enjoy their day at the beach.
All anecdotes aside, in building my label and setting up shop, I came to notice that there are actually a lot of women that don’t feel comfortable with their bodies for all sorts of reasons. Some of them feel “too old to pull off a bikini” or are insecure about a C-section scar and yes – I heard a lot of objections because of weight as well; either feeling too thin or too fat. Far too many women face insecurities regarding their beach body fitness. It’s ludicrous. Well I say: NO MORE. I can’t force the ‘niceness to yourself’ on everybody. But I can do everything within my power to make women worry less about making their bodies work for their bikini’s. Instead, I want to make bikini’s that work for our bodies.
No more bikini’s that approach swim wear as a “one size fits all”-product, but more mix-n-matching. No items that make you flash the whole beach, when doing a simple dip. And a BIG NO to the thoughts in your head telling you, you’re not swim wear proof. It’s time to take back the beach ladies. And I prefer you’d do it in BARBAROSSA BAY 😉